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From AI Ambition to Measurable Business Value

Macaw is a full-service digital and AI transformation partner.
With our in-depth expertise in AI, data, the cloud, and digital platforms, we help organizations increase operational efficiency, improve the customer experience, and realize new growth opportunities.
From strategy to implementation, we provide the expertise and execution capabilities needed to make digital transformation a success.
Macaw is a strategic Microsoft partner with all the necessary Microsoft Solutions Partner Designations & Specializations.

Digital Transformation

Our Structured Approach to AI Transformation

Macaw delivers measurable results and real business value for forward-thinking organizations. We guide our clients through the complexities of today’s digital landscape and empower them to innovate, transform, and future-proof their organizations, enabling them to gain a distinctive competitive advantage.

AI is changing how organizations operate, serve customers, and grow. The question is no longer whether you should adopt AI, but where to start and how to ensure it doesn’t remain a series of isolated experiments. Macaw’s AI Value Program helps you deploy AI safely and in a controlled manner in six steps, delivering measurable results.

The AI Value Program was developed as Macaw’s structured approach to AI transformation. The program delivers specific value in the following four areas:

  • Improving customer engagement.

  • Building a foundation of trust.

  • Making business processes smarter.

  • Supporting employees with the help of AI.

Services & Solutions

With our comprehensive Services & Solutions Portfolio, we help organizations tackle their digital challenges with end-to-end consulting, implementation, and support.

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AI Transformation & Agents
AI Transformation & Agents
Turn AI ambitions into tangible business value. With a clear strategy, reliable data, and intelligent AI agents, we help organizations work more productively, automate processes, and scale AI safely and responsibly.
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Data & Analytics
Data & Analytics
Turn data into a powerful tool for better decision-making. We bring together fragmented data and transform it into reliable insights that enable organizations to make faster adjustments, improve their forecasting, and achieve measurable results.
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Data Platforms
Data Platforms
A modern data platform serves as the foundation for analytics, AI, and innovation. We build secure, scalable, and future-proof data environments that break down data silos and make reliable data accessible to the entire organization.
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Workplace AI & Modern Work
Workplace AI & Modern Work
Create a smart digital workplace where people can collaborate comfortably, securely, and productively. With Microsoft 365, Copilot, and AI, we support employees, improve knowledge sharing, and automate daily tasks.
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Intelligent Applications & Integration
Intelligent Applications & Integration
Build intelligent applications that connect systems, data, and processes. We modernize existing applications and develop scalable, AI-powered solutions that simplify processes and accelerate innovation.
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Digital Experience Platforms
Digital Experience Platforms
Create relevant and personalized digital experiences for customers, partners, and employees. We integrate content, commerce, data, and AI into a single, cohesive digital ecosystem that drives engagement, conversion, and growth.
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Cloud Solutions & AI Platforms
Cloud Solutions & AI Platforms
Lay a secure and scalable technological foundation for digital innovation. With modern cloud and AI platforms on Microsoft Azure, we help organizations develop faster, scale more intelligently, and maintain control over security, governance, and costs.
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Managed Services
Managed Services
Get lasting value from your digital environment. Our managed services ensure that cloud platforms, applications, data, and AI solutions remain secure, reliable, and performing at their best—and are continuously improved.
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Cybersecurity & Compliance
Cybersecurity & Compliance
Protect people, data, applications, and digital assets from evolving cyber threats. With a “secure-by-design” approach, we strengthen digital resilience, mitigate risks, and enable secure innovation and compliance.

About Us

30 +

Years of experience as a full-service partner in digital transformation.

400 +

Talented employees from three countries:
the Netherlands, Germany, and Lithuania.

150 +
Clients we help succeed in their digital and AI transformation, such as Heineken, VGZ, and FrieslandCampina.
8 +
This is the average rating customers give our service.

For more than 30 years, Macaw has been at the forefront of technology and innovation. As an experienced, passionate, and successful Microsoft Partner, we guide people and their organizations through the era of AI. Our qualified professionals hold multiple specializations and designations in areas such as Data & AI, Cloud, and Modern Work.

We guide our clients through the complexities of today’s digital landscape so they can transform their organizations, future-proof their operations, and gain a distinctive competitive advantage.

Case Studies

At Macaw, we’re proud of the organizations we have the privilege of working with. Every day, more than 400 employees work with passion
to drive successful digital transformations. Discover below a selection of the more than 150 projects we’ve completed together with our clients.

Case - Fuchs
Hoe FUCHS SE zijn salesproces en buitendienst optimaliseert met een Enterprise GPT AI Agent
FUCHS SE optimaliseerde zijn klantenservice met de Enterprise GPT Solution van Macaw. Ontdek hoe AI de responstijd verkort, de nauwkeurigheid verhoogt en de klanttevredenheid verbetert.
Case - FrieslandCampina
Macaw helpt FrieslandCampina de productiviteit van medewerkers te verhogen via low-code/no-code apps
FrieslandCampina maakt overstap naar Microsoft Power Platform.
Case - GS1
Binnen 4 sessies resultaat: GS1 traint volledige organisatie met Copilot workshop
GS1 koos voor organisatiebrede Copilot-workshops, ontwikkeld en begeleid door ons. Het resultaat: direct toepasbare kennis, enthousiaste teams en een stevige basis voor de volgende stap met AI.
Case - Heineken
HEINEKEN
Heineken b(r)ouwt razendsnel digitale toekomst met het Power Platform
Heineken ontwikkelde samen met Macaw een strakke governance, waar ook performance en schaalbaarheid een belangrijke rol kregen. Macaw ondersteunde met het samenstellen van een team, het opzetten van coaching en training en creëerde een solide technisch fundament voor het monitoren van apps.
Case - Panasonic_No Logo
Innovatieve oplossingen voor digitale Transformatie
Samen met Macaw ontwikkelde Panasonic een toekomstbestendige oplossing die data-integratie, transparantie en performance naar een hoger niveau tilt.
Case - Daimler Truck
Award-winnende Power App helpt Daimler Truck op weg naar een nieuwe bedrijfscultuur
Power App DTR0CKs - een initiatief van Macaw en Daimler Truck Academy - helpt leidinggevenden wereldwijd de nieuwe bedrijfscultuur adopteren en verankeren.

Discover our latest insights, trends, and practical knowledge

Be inspired by the expertise, experiences, and best practices of our specialists in the fields of digital transformation, technology, and innovation

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How can we help you?

Would you like to learn more about AI and digital transformation? Contact us—our experts are ready to discuss this with you.